SUPPORT FOOTWEAR - 2003

At just 23 years old in 2003, I launched my first brand SUPPORT FOOTWEAR from the streets of Chile — a raw, independent skateboarding  project that captured the spirit of a youth movement hungry for identity. What started with grit and no playbook quickly became one of the most successful and influential brands in the country.
More than a brand, it became a symbol — of rebellion, of culture, of what’s possible when vision meets execution.

Launched in 2018 in collaboration with Ibn Jasper, Stratica International redefined luxury footwear with a radical approach to foxing tape construction. Featuring multi-layered outsole designs never seen before, the brand fused high-concept design with street precision — creating a silhouette that stood apart in both technique and attitude.

Retailing at $400 a pair, Stratica was carried by some of the world’s most respected boutiques, including LUISAVIAROMA (Italy), United Arrows (Japan), Juice (Hong Kong), and select doors across Europe and the U.S. The line gained cult status, worn by global celebrities and creatives who recognized design ahead of its time.

More than a product — Stratica International was a statement

ALPHABET Worldwide — Essentials, Rewritten.
Launched in Los Angeles in 2023, ALPHABET Worldwide is a new chapter in accessible sneaker design. Rooted in quality, price, and timeless style, the brand brings classic silhouettes back to life — reimagined with modern details, new proportions, and thoughtful construction.

This is a brand made for everybody.
No hype, no gimmicks — just well-made sneakers built to last, designed to move with culture.