The sneaker architect

The sneaker architectThe sneaker architectThe sneaker architect

The sneaker architect

The sneaker architectThe sneaker architectThe sneaker architect
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Sneaker Brand Development: Building Brands from the Inside Out.

Sneaker Brand Development: Building Brands from the Inside Out.Sneaker Brand Development: Building Brands from the Inside Out.Sneaker Brand Development: Building Brands from the Inside Out.

Sneaker Brand Development: Building Brands from the Inside Out.

Sneaker Brand Development: Building Brands from the Inside Out.Sneaker Brand Development: Building Brands from the Inside Out.Sneaker Brand Development: Building Brands from the Inside Out.

You might not know my name—but you’ve definitely worn my work. With 23 years in the footwear industry, I’ve quietly contributed to brand development, helping build brands, launch products, and shape trends long before they became headlines. From Los Angeles to Asia and Latin America, I’ve developed and manufactured over 2 million pairs of shoes, generating more than $120 million in global retail value. I work with distributors, designers, entrepreneurs, and licensing partners as a sneaker architect to turn real product ideas into market-ready reality. This isn’t hype. It’s proof-of-work.

Some of the brands and Universities I been working with.

Black and white New Balance Numeric logo with stylized 'NB#'.
Circa logo with black text and a red symbol on white background.
University of Oregon logo with a large green 'O' above the text.

MY SONY HANDYCAM SHOE - 2012


YEP, I made a Handycam Sony shoe“ 

“The bitterness of poor quality remains long after the sweetness of low price is forgotten”

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